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In a recent engaging session at Radio COPE Murcia on January 26, doctoral student Mario Quiles, alongside his academic advisor Lorenzo Fernandez and Luis Montesano from Bitbrain, took listeners on a deep dive into the intersection of neuromarketing, biosignals, and artificial intelligence (AI). This conversation was not just a discussion but a journey into the future of marketing and consumer interaction.
Mario Quiles, who is currently working on his PhD thesis, shared insights into how biosignals and AI can revolutionize neuromarketing by providing a more nuanced understanding of consumer behaviors and reactions. The discussion highlighted the potential for these technologies to enhance advertising efforts on both a national and global scale, making marketing strategies more personalized and effective.
They explored several key areas, including the application of AI in neuromarketing to analyze and interpret complex biosignal data, and the implications of these advancements for advertisers and marketers. They emphasized the goal of their research to contribute to the neuromarketing field by offering innovative tools and methodologies that can help businesses better understand and engage with their target audiences.
